“Bros” is significant for being the first gay rom-com given a wide theatrical release by a major studio, as well as the first studio movie starring and co-written by an openly gay man. Since premiering at the Toronto International Film Festival last month, the film has gotten stellar reviews from critics and also been the target of “review bombs” on IMDB. The site last week removed hundreds of one-star reviews for “Bros” that were logged before the film was released.
According to exit polls, 52% of the audience was male and 68% were ages 18-34 for the R-rated film. Playing in 3,645 locations, “Smile” started strong with $2 million from Thursday night previews, too, and had a 4% uptick Saturday, which is almost unheard of for genre films that usually decline after the first night.“It's remarkable, particularly when you take the budget into account.
“'Smile' just shows once again that the horror genre should be put on a pedestal by theater owners,” said Paul Dergarabedian, the senior media analyst for Comscore. And “The Woman King” was close behind in third place in its third weekend, with an estimated $7 million, down only 36% from last weekend. The historical war epic directed by Gina Prince-Bythewood stars Viola Davis as an Agojie general and has made $46.7 million.Notably, the film with the highest per-theater average was the Indian epic “Ponniyin Selvan: I,” which earned $4.1 million from just 510 theaters.
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