, but that’s only part of the reason why the Lyriq is so important.
It’s no secret that Cadillac hasn’t seen much success in car-loving California, but the Lyriq is quickly reversing that trend. During a, officials acknowledged they’ve traditionally struggled in the state, but California has already become the number one market for the Lyriq. Furthermore, the crossover is attracting new customers as 78% of pre-orders have come from people who have never owned a Cadillac before. That’s an astonishing number and the company is undoubtedly hoping to keep those customers buying Cadillacs for decades to come.That seems like a strong possibility as nearly 66% of pre-orders have come from either Gen X or Gen Y customers.
The latter is immediately apparent as the Lyriq features the interior we all knew Cadillac was capable of building. It combines high quality materials with exclusive components and a massive 33-inch display. They’re joined by an assortment of special touches, which promise to surprise and delight owners.are “helping the conversation on EVs.
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