Here’s What Becoming a Nanoinfluencer Did to My Brain

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What happened when a doctor set out to become a nanoinfluencer? YooJKim discusses thumb pain, excessive Instagram use, and more.

When study subjects saw the number of "likes" on their posts, areas associated with the brain's reward circuitry lit up on fMRI.

. I wanted to post slice-of-life cartoons drawn from my experience as a new doctor. I didn't know much about Instagram besides the fact that it was a social media platform centered on image sharing, which I thought would be ideal for my project. I shot for what I thought was a modest goal of drawing in 1,000 people to subscribe as"followers," which would place me at the"Nanoinfluencer" level, according to the users' vernacular.

conducted by UCLA's Ahmanson–Lovelace Brain Mapping Center, researchers told teenage participants that they would be test driving an app similar to Instagram. They then showed participants 148 photos on a computer, including 40 photos submitted by each participant. Researchers also assigned each post a set number of"likes" supposedly given by others.

 

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