Here’s the truth about the UK rejecting the EU’s so-called ‘meme ban’

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*Social media professionals everywhere sigh in relief*

ban’. Chris Skidmore -- the minister for communities and science -- confirmed the news, saying: “The United Kingdom will not be required to implement the directive, and the government has no plans to do so. Any future changes to the UK copyright framework will be considered as part of the usual domestic policy process.”

But the story of Article 13 is a little more complicated than that, Chris. It’s true that the legislation aims to limit how copyrighted content is shared online: the idea is that the money tech giants are making off the user-generated content on their platforms should instead go to their original creators.

Since memes often use copyrighted material from TV and film, many feared the change. But it’s important to note that there werein early 2019, specifically to protect memes. The European Parliament said that the law would not apply to content that was “for purposes of quotation, criticism, review, caricature, parody and pastiche”, and that memes would be “specifically excluded”.

There’s also the fact that the UK was never under any obligation to implement the law, and indeed was one of the 19 nations that originally supported Article 13. A twist! Consequently, it’s been suggested that the government’s rejection of the controversial, unpopular piece of legislation is little more than a PR stunt.

 

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