Why Netflix U.K. Is Leaning Into Impact Campaigns For Originals

Netflix is going the impact campaign route as it expands its profile in the U.K. and looks to assure local players of its commitment to the domestic ecosystem. Why spend marketing dollars on impact? Partially because impact drives are a sure-fire way to raise profile. But for Netflix, this level of campaigning is particularly important [...

Apple turned in stellar results for the 2019 holiday quarter — its biggest ever in terms of revenue and earnings — including strong growth in its services business and a return to growth in iPhone revenue, which climbed 8%. Revenue hit an all-time quarterly high of $91.82 billion, up 9% versus the year-ago period, for [...

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