Utah’s new NHL hockey team is welcomed by fans as they arrive in Salt Lake City on Wednesday, April 24, 2024.The team on Wednesday opened the first of multiple surveys“Utah’s NHL team is a community asset, and we want to make sure that the community has a say in what the name is,” Utah NHL owner Ryan Smith said in a news release.
Voting is open until May 22. Smith Entertainment Group said the survey will use a number of strategies, including “geo-location identification” in “the prevention of ballot box stuffing.” The chosen team name is expected to be announced sometime during the team’s inaugural season. But the puck drops at the start of the upcoming season, however, the team will only be wearing “Utah” on its jerseys — there will be no logo, branding, mascot or official colors on the ice until the 2025 campaign.
In the interim, the creative agency Doubleday and Cartwright — which has designed branding for multiple sports teams, including Inter Miami and the Milwaukee Bucks — will craft the look of Utah’s hockey team.May’s flavorful finds: Chef Jeff’s budget-friendly delights at Smith’sMan with mental capacity of child accused of fatally attacking resident at Orem group home
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