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Here's how Instagram is planning to battle TikTok after video app reaches 1.5 billion downloads

There could be a new feature coming to Instagram stories soon.

19.11.2019

Here's how Instagram is planning to battle TikTok after video app reaches 1.5 billion downloads

There could be a new feature coming to Instagram stories soon.

Reels is a simple addition that's expected to enhance a user's Instagram story creation. It appears to be a setting dedicated to creating 15-second videos with music capabilities, according to

In this photo illustration, the social media application logo for Instagram is displayed on the screen of an iPhone on March 15 in Paris.

Talk of Instagram's Reels feature began in September. At the time, it was announced as a feature called"Clips," which would allow users to splice together video segments, similarly to many TikToks. The design was revealed by Jane Manchun Wong, a reverse engineer, on Twitter. It's unclear if Clips has changed its name to Reels, or if the two are separate concepts.

Read more: Newsweek

TikTok hit 1.5 billion downloads, and is still outperforming InstagramTikTok is posing a growing threat to Facebook and Instagram, which have both tried to clone its success.

Bits of ByteDance's Streaming Plans Emerge in New ReportBits of detail surrounding ByteDance's planned music streaming service are trickling in, with a new report outlining some specific ways the TikTok owner plans on incorporating social media into the app.

TikTok is rolling out shoppable video ads for influencers - Business InsiderTikTok's shoppable ads will allow users to carry out entire transactions without leaving the app – creating a closed ecosystem similar to Instagram.

TikTok is reportedly considering a rebrand in the US to shed its Chinese rootsByteDance, the company which owns short-form video app TikTok, has recently come under fire due to the fact that it is headquartered in China.

People Are Weirdly Captivated By University of Houston’s Food Delivery RobotsPeople are weirdly captivated by University of Houston’s food delivery robots (Via EaterHouston) Houston Saw this robot last week while on campus. It was great to see innovation at the University of Houston passing me by. houston innovation

Is ISIS Using TikTok to Recruit Young Women?The video app behemoth has taken down dozens of videos supporting the terrorist group.

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