Ashley Wian, chef Kobe’s mom, describes the experience: “There is so much more than just cooking when Kobe is in the kitchen. He investigates new ingredients, feels new textures, learns practical skills like pouring, scooping and measuring and it brings us together as a family. Food brings everyone together!”Not surprisingly, sales of meal kits are up during the COVID-19 crisis. Hello Fresh has seen an 88 percent increase in the number of active U.S. customers since last year, with 2.
Connecting with chef Kobe supports the company’s goal to get more people in the kitchen. “... whether you’re a seasoned foodie or just starting your culinary journey, HelloFresh helps create fun and flavorful meals for you and your family. Chef Kobe and his family embody this mission while adding enthusiasm and curiosity to the cooking experience,” according to the company’s influencer team.
The paid partnership video debuted earlier this week and already has more than 800,000 views. It features chef Kobe making creamy mushroom cavatappi. If you don’t crack a smile when he takes a big bite of green onion or when he guzzles milk and half of it makes it into his mouth, well, then, check your pulse. Seriously, he’s just too cute.
His mom said the response has been heartwarming: “People have responded only in a positive way to this partnership! A lot of families that have been inspired by Kobe want to get their kids in the kitchen but sometimes find it hard to figure out recipes or new things to try. That’s where HelloFresh comes in.
Is there any doubt what you should watch after making and eating dinner? Chef Kobe also has 97,000 subscribers to his
Isn't he the cutest lil chef! Adorable! ❤
Funny))
world wide web. social media. camera phones. all these are in unison to destroy the idea of celebrity. in the next 100 years idolizing celebrities will be less popular.
With such a cute face,he will sure have much more followers.
😍😍
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