The supermodel has lent her image to brands like Jimmy Choo, Levi’s and Saint Laurent. Now she’s taking control of her name and her future with Rhode, a skincare company with a waitlist that’s drawn a total of 700,000 people.supermodel and self-proclaimed “skincare junkie,” has access to the most exclusive cosmetics in the world.
Hailey Bieber wears a dress by Saint Laurent and jewelry by Tiffany. Hair: Irinel de León; Makeup: Leah Darcy; Styling: Dani Michelle; Styling Assistant: Maren Taylor. Demand for Rhode quickly surpassed Bieber’s expectations—and supply chain capabilities. Since launch, it’s attracted a waitlist of 700,000 people for all three of its products . Its most recent restock saw goods flying off the figurative shelves at a rate of 36 units per second.
“I’ve lent money, my name and my face to other people’s creative process,” Bieber told the audience at October’s Forbes Under 30 Summit in Detroit. “I think that actually has helped me develop mine in a lot of ways. It feels very empowering to be the one that’s in charge.”Taylor Hill/Getty Images
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