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Guns, Drugs and Viral Content: Welcome to Cartel TikTok

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MEXICO CITY -- Tiger cubs and semi-automatic weapons. Piles of cash and armored cars. Fields of poppies watered to the sound of ballads glorifying Mexican drug cartel culture.This is the world of Cartel TikTok, a genre of videos depicting drug trafficking groups and their activities that is racking up hundreds of thousands of views on the popular social media platform.But behind the narco bling and dancing gang members lies an ominous reality: With Mexico set to again shatter murder records this year, experts on organized crime say Cartel TikTok is just the latest propaganda campaign designed to mask the bloodbath and use the promise of infinite wealth to attract expendable young recruits.Sign up for The Morning newsletter from the New York Times'It's narco-marketing,' said Alejandra Leon Olvera, an anthropologist at Spain's University of Murcia who studies the presence of Mexican organized crime groups on social media. The cartels 'use these kinds of platforms for publicity, but of course it's hedonistic publicity.'Circulating on Mexican social media for years, cartel content began flooding TikTok feeds in the United States this month after a clip of a high-speed boat chase went viral on the video-sharing platform.American teens were served the boat chase video on their For You page, which recommends engaging videos to users. Millions liked and shared the clip. Their clicks boosted the video in the For You page algorithm, which meant more people viewed it.And once they viewed the boat chase video, the algorithm began to offer them a trickle, then a flood of clips that appeared to come from drug trafficking groups in Mexico.'As soon as I started liking that boat video, then there's videos of exotic pets, videos of cars,' said Ricardo Angeles, 18, a California TikToker interested in cartel culture.'It's fascinating,' he said, 'kind of like watching a movie.'Others began noticing the surge of cartel videos as well and posting reactions to the deluge of guns and luxury

Even world leaders who have previously allied with Trump — including UK's Boris Johnson and Israel's Benjamin Netanyahu — have congratulated Biden.Hundreds of handcuffed Salvadoran gang members were displayed before assembled reporters on Saturday, a vivid show of President Nayib Bukele's policy of confronting them and the violent crime they are accused of committing.

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