Sounds like the client who buys a Parmigiani is not his first watch - it's probably the sixth, the twelfth, and as he's probably a collector. It is an exquisite piece of art like a Monet. As the CEO, you are responsible for the P&L, so how do you commercialize a Monet?It's a bit more complicated than that because when you are working on high-end pieces priced at several hundred thousand dollars, those are unique pieces.
It's essential to choose whom you want to talk to and whom you want to serve. Don't fall into the trap of wanting to please everybody as it's really about falling in love with a few people.It isn't easy to communicate to this kind of client because it's behind the scenes. I think true wealth is very private.
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