starring in a campaign that will hopefully usher in a new era of your brand, you break out the big guns. For Tiffany & Co., that meant adorning Beyoncé in the 128.54 carat Tiffany Diamond, previously worn by only three other people , along with a host of other luxury jewels.
Of course, the priceless Fancy Yellow diamond on a long chain adorned with more than 100 carats of diamonds itself looks right at home around Beyoncé’s neck in Tiffany’s new About Love campaign, photographed by Mason Poole and styled bydirector Emmanuel Adjei. Her hair, styled by Jawara Wauchope and Nakia Rachon, is piled on top of her head in a glamorously unkempt updo, and her makeup is subtle save for a dramatic cat eye .
“Beyoncé and Jay-Z are the epitome of the modern love story,” Alexandre Arnault, executive vice president of product and communications, said in a release. “As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Given it’s the first time the couple has starred in a campaign together, you’d have a hard time imagining what could create more buzz. Which is exactly the point. The campaign ushers in, and the campaign is the result of close collaboration and a shared vision between the Carters and the jewelry company. Continuing that partnership, Tiffany will also donate $2 million toward historically Black colleges and universities.
But while the star power will undoubtedly bring in the couples’ fan base, there are some Easter eggs for Tiffany fans as well. The film pays homage towith a new version of the song “Moon River” sung by Beyoncé and captured on Super 8 film by Jay-Z. Art fans will note that the Carters pose in front ofpainting, which is rendered in Tiffany Blue. The film will be released on Tiffany’s website on September 15. We can’t wait to hear Beyoncé’s take on the iconic song.
Beautiful Sister and Awesome Husband 👌
I think Beyonce is too over the top! I wish she would use her wealth for better causes.
TiffanyAndCo 1957 - Mrs. E. Sheldon Whitehouse / Event: charitable 'Tiffany Feather Ball' 1961 - Audrey Hepburn / Event: Promotion of 'Breakfast at Tiffany's' cult movie 2018 - Lady Gaga / Event: '91st Academy Awards' (A Star Is Born) 2021 - Beyoncé / Event: 'Tiffany’s ABOUT LOVE campaign'
TiffanyAndCo
TiffanyAndCo TiffanyAndCo with Beyonce .this is limit .A major chunk of white have already left TiffanyAndCo 🙄. now turning to black customers via Beyonce .
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