Grand Prix of Long Beach, AT&T team up to boost network coverage with portable cell tower

As a new sponsor this year, AT&T has rolled out a Cell on Wheels mobile cell site to boost cellular network for its customers at the 49th annual Acura Grand Prix of Long Beach, taking place this weekend, April 19-21. A leading cell phone carrier is shifting gears into the fast lane of motorsports, joining the Acura Grand Prix Long Beach for the first time — to turbo charge connectivity for spectators.

As a new sponsor this year, AT&T has rolled out a Cell on Wheels mobile cell site to boost cellular network for its customers at the 49th annual Acura Grand Prix of Long Beach, taking place this weekend, April 19-21. “This was a deliberate attempt to fill an area of concern,” said Jim Michaelian, president and CEO of Grand Prix Association of Long Beach.

So joining the event is the perfect opportunity to promote this data plan, said Matt Harden, assistant vice president of AT&T Connected Solutions. AT&T has deployed the portable Cell on Wheels in a designated area off Shoreline Drive on the Marina side of the racetrack for the three-day race.

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