Google Search Used To Be Great

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I’m an Amsterdam-based writer covering consumer tech and social media. I dig deep into the latest trends so you can get the full picture — and learn about the things you won’t find in press releases and marketing materials.

internet giant Google is displayed on a computer screen on April 13, 2006 in London, England. Few people remember—or can even imagine—the Internet without Google Search . Since 1997, it has been helping us find our way around the vastness of the World Wide Web. But lately, Search has been logging a bevy ofLet’s start with Google Images, which lets you find similar images or locate the source of an image with reverse image search.

“When people want to search visually, they’re not always just looking for exact matches of images—for example, they might be looking to identify a landmark or looking for a similar product,” a Google spokesperson told me about the rationale behind baking Lens into reverse image search. “That’s why we integrated reverse image search with Google Lens, to improve the experience while still making it easy to access the traditional reverse image search to find the sources of images.

That’s precisely the issue. What made Search so good were the little touches—and some of those are gone now. Sure, numbers speak louder than words, and according to the numbers, Search is winning. Its user base is steady, its market dominance is unquestionable and its profits are healthy. Going by the numbers, Search is still at the top.

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