) Google Cloud unit is poised for a surge in fourth-quarter sales from U.S. retailers, as they brace for record online shopping during the holidays because of COVID-19 lockdowns.
FILE PHOTO: A Google Cloud logo outside of the Google Cloud computing unit's headquarters at the Moffett Place office complex in Sunnyvale, California, U.S., June 19, 2019. REUTERS/Paresh Dave/File Photo Cloud technology, used to host websites and store data, is a key part of many retailers’ e-commerce operations. As fees are often pegged to site traffic, a jump in activity will drive up revenue for the unit.
Carrie Tharp, vice president of retail and consumer at Google Cloud, told Reuters that her team had this year tossed out its linear growth model to predict how many servers it will need to process web orders for retailers around Black Friday. “We’re planning for peak on top of peak,” she said on Monday. That could be a boon for Google Cloud, which has generated about 30% of its revenue during the fourth quarter the last two years.
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