GCDS Gave Bratz Dolls a Y2K Italian Makeover

GCDS got the carte blanche to take over two collector’s edition dolls by dressing them up in some of the label’s most iconic runway looks — miniature versions of GCDS clothing including sultry embellished bodices, multicolored printed dresses, chic statement accessories and luxurious fur coats. Alongside the dolls lives a ready-to-wear loungewear collection reminiscent of the Y2K aesthetic boom taking over social media. There’s bralettes, sweatshirts and socks for the more chill fashion it-girl.

I think we chose each other, we share so much values, both the mindset and some of this Y2K nostalgia, and I’ll never forget when a reporter at my very first show said,"So u do ugly fashion.” I remember being a young kid and hearing the same for these cute dolls. Just because they were “different." Time passed and as in every good fairy tale, time will tell. I’m really happy to live happily ever after with my galz.

Tell me a bit about the inspiration behind the ready-to-wear garments and accessories from the collection. Do you have a favorite? I feel that if the Bratz dolls were real fashion girls and celebrities, they would live in the pieces 24/7.

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