Gap's Athleta brand appears undervalued because of the rising value of rival Lululemon, analyst says

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New for subscribers: Gap's Athleta brand appears undervalued because of the rising value of rival Lululemon, analyst says Check out CNBCPro today.

's athletic apparel brand appears undervalued and could be a prime candidate an acquisition or spinoff, according to a new note from Gordon Haskett analyst Dan Bilson.

Bilson said he would not be surprised if the upcoming earnings call for Gap hits on the future of Athleta, which appears undervalued relative to the surging rivalRelated Tags

 

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Pro fabric used on athleta ... problem is the fabric ... if you had better fabrics you could raise value.

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