The marriage of the two born-in-California companies brings Dôen’s romantic spirit to the American retailer’s classic offering with floral sets, denim, khaki, eyelet dresses, loungewear and accessories, all priced from $19.95 to $158. The collection has shared styles and prints for matching moments in kid, toddler and baby sizing.
“At Gap, we’re on a journey to drive cultural relevance and connect with talent that embody originality. With our collaborations, we connect with partners who can reinvent our icons and bring the brand to life in new and relevant ways,” Mark Breitbard, president and chief executive officer of Gap, said in a statement to WWD.
“We are customers of Gap Baby and Toddler and the women on our team are customers, and we’ve seen our friends in the fashion world are vintage collectors of Gap…so to combine our existing customers as well as an entirely new audience…was a good opportunity,” she said.
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