The brand, owned and run by the husband-and-wife team of creative director Ditte Reffstrup and founder Nicolaj Reffstrup, will open a 900-square-foot store at 113 North 7th Street in Williamsburg today — its sixth U.S. store and second New York City outpost. It opened Ganni Mercer in SoHo in October 2019. The brand is sold in more than 600 retailers, as well as 27 Ganni concept stores across Europe and the U.S.
For the new Brooklyn store, Ganni commissioned Colombia-born, Brooklyn-based artist Didi Rojas to create her first mural. In addition, Ganni has commissioned an exclusive run of custom-reworked Ganni T-shirts from local designer Kim Nguyen of Nguyen Inc. Riffing on classic “I heart NY” Ts, they are available for $250 exclusively at the Williamsburg store.
The design concept of the Williamsburg store is similar to the Mercer Street door, with a welcoming, homey vibe inspired by the family home of Ganni’s founders. The decor features an eclectic mix of recycled glass tableware from Danish glass artist Nina Norgaard, in addition to vintage furniture pieces from one of Denmark’s most-celebrated mid-century modernist designers, Borge Mogensen.
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