Sephora Acquiring U.K. Online Prestige Beauty Seller Feelunique

PARIS – It’s a done deal: Sephora is acquiring Feelunique, giving it a strong foothold in the lucrative U.K. beauty market.Sephora announced Friday that it has signed an agreement with Palamon Capital Partners and other shareholders to buy Feelunique, a major online beauty retailer in the U.K.

Additionally, because of duties resulting from Brexit, Sephora no longer delivers products to the U.K. Not long after, Joël Palix, Feelunique’s longtime CEO, exited the company and was succeeded by Miles. She joined from Amazon Inc., where she had served as EU marketing and new business director at Amazon Fashion.

The U.K.’s cosmetics and personal care market was worth $10.66 billion in 2019, placing it in Europe behind Germany, with sales of $14.05 billion, and France, with sales of $14.44 billion, according to Statista. Boohoo and its rival Asos are undoubtedly eying the success that British fashion and lifestyle giant Next has had in the sector.

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