a data broker called Kochava, alleging the company sold geolocation information that could be used to reveal visits to sensitive locations. The agency says the data could show movements to and from reproductive health clinics, places of worship and addiction recovery centers, as well as homeless and domestic violence shelters.
"By selling data tracking people, Kochava is enabling others to identify individuals and exposing them to threats of stigma, stalking, discrimination, job loss and even physical violence,". It wants Kochava to stop selling such data and to delete sensitive geolocation information it has collected. Samuel Levine, director of the FTC’s Bureau of Consumer Protection, said the move is an attempt to protect people's privacy.
The FTC says the data includes timestamped latitude and longitude locations that are matched with unique mobile device identification numbers. It alleged that Kochava's custom data feeds allow its customers"to identify and track specific mobile device users." The agency claims that someone who buys the data could compare the location of a phone against property records to identify someone and follow their movements.
Source: News Formal (newsformal.com)
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