But the FTC says Kochava made it easy, and in some cases free, to track down sensitive data. While the company’s services typically cost thousands of dollars, it also offers a free trial with “minimal steps and no restrictions on usage.
” According to the complaint, that sample let the FTC identify a visitor to a women’s reproductive health clinic, then tie it to a home address that would likely expose the visitor’s identity. In another case, it identified a phone whose owner spent the night in a shelter for at-risk pregnant women or new mothers. The agency calls on Kochava to add safeguards around sensitive locations, something it says could be done at a “reasonable” cost.
Source: Healthcare Press (healthcarepress.net)
Was there actually any abortion clinic tracking that occurred with this service? Or was abortion mentioned for scare/political purposes?
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