‘Free Guy’ Beat Box Office Expectations, but Movie Theaters Still Have a Big Problem

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Disney may have a new film franchise on its hands after “Free Guy” beat box office expectations. For theater owners, however, the victory comes at a time when moviegoing remains severel…

” beat box office expectations. For theater owners, however, the victory comes at a time when moviegoing remains severely hindered by the pandemic.

Few box office experts would have been bold enough to predict “Free Guy” would have a better start than “The Suicide Squad,” which opened last weekend in the U.S. and Canada to $26 million. The Warner Bros. film was made available on HBO Max on the same day as its theatrical debut, unlike “Free Guy,” which is playing only in theaters for its first 45 days of release.

Already, Disney reportedly told Reynolds to plan for a sequel. “Aaaannnnd after 3 years messaging #FreeGuy as an original IP movie, Disney confirmed today they officially want a sequel. Woo hoo! #irony,”Disney may be popping a celebratory bottle of champagne, but movie theater operators are facing a dire situation. The box office recovery has come in fits and starts, and it has been a mostly homogenous demographic showing up to the movies.

Films catered to older adults haven’t been pulling in strong sales either. Consider this weekend’s other new nationwide releases: MGM’s Aretha Franklin biopic “Respect” and Sony’s horror sequel “Don’t Breathe 2.” The former earned $9 million from 3,207 venues in its debut and the latter barely cracked $10 million from 3,005 locations; figures that were expected given the circumstances but would be disappointing in any other environment.

 

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Western exhibitors have big problems due to being no plan or strategy behind how they would deal with COVID even though they had a massive advantage could see how China and Asia dealt with it and had an ace in the hole 2011's Contagion film as a guide to what to expect happen

as long they stay the course it will recover the Big Wigs should expect low returns it should be better at years end and 2022

Suicide Squad is horrible and much like the first but worse. At least Free Guy is original. That in itself gives it an advantage over Squad

Free Guy makes 28 million, SUCCESS! Suicide Squad makes 26 million, FAILURE!

FreeGuy beat BO expectations only because they have been lowballed after a year of soft openings in normal circumstances it would be opening more than double but problem is even with Free Guy 71% under 34 until exhibitors can get 35+ back nothing is going to change

Stream it already. FL is a hotspot and smart folks are not headed to theaters right now.

I still have no desire to see it but I will later this week. First I'll see RespectMovie 🎙️

No shit as long as covid restrictions are in place how do you think theatres are going to survive?

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Box Office: ‘Free Guy’ Liberated With Great $28.4M OpeningThe movie did so well that star Ryan Reynolds and director Shawn Levy received word Saturday that Disney wants a sequel. Aretha Franklin biopic 'Respect' also debuted over the weekend. PG 13 film theater exclusive did under TSS opening which was R rated and HBO Max exclusive Proof that there is Pandemic excuse exists If the joke’s not great, you don’t - have - to make one. Liberated? Stupid. Really enjoyed the movie VancityReynolds. Was my first movie back in a theater, so it was extra special ✨
Source: THR - 🏆 411. / 53 Read more »

Box Office: ‘Free Guy’ Debuts at No. 1 With Surprisingly Strong $28.4 MillionDespite concerns the delta variant would keep moviegoers at home, Ryan Reynolds’ sci-fi action comedy “Free Guy” had a better-than-expected start at the domestic box office. The m… Seeing high budget of $100-130M (without marketing), this is decent opening but movie need to keep up with the number and avoid from big weekend drops to do good at BO. If it passes in doing this, it will open window for other movies to release theatre exclusive. thats good but its needs to do well in its second week I saw DontBreathe . I'll see that Guy movie next week. I really have no interest in it but having no expect I'm sure to not be disappointed
Source: Variety - 🏆 108. / 63 Read more »

'Free Guy' gives box office a lift, opening with $28.4 million“Free Guy,” an action comedy starring Ryan Reynolds as a background character in a video game, opened better than expected over the weekend. 🎥👀 Now thats about to crash i didn't get shit and I'm telling u now u loose it all your cash your everything this a bad week for you ass holes Pffft I’d like to just have the .4 of that number lol
Source: latimes - 🏆 11. / 82 Read more »

Box Office: ‘Free Guy’ Heads for Formidable $25M-Plus OpeningThe adventure-comedy's performance is coming in well ahead of expectations despite the delta variant. Elsewhere, Aretha Franklin biopic 'Respect' also opens. You need a lot of good Business designs like this Then you can contact me Can't believe my friend wanted to pull off a FAKEABABY fake ultrasound prank on him to keep him several years ago, LOL! Kidding aside, hope to hear more about what happened! Very good movie and I usually don’t like these types of movies.
Source: THR - 🏆 411. / 53 Read more »

Box Office: ‘Free Guy’ Set to Score Top Spot With $26 Million“Free Guy,” the comedic action film starring Ryan Reynolds, is set to debut in the top spot at the domestic box office this weekend with $26 million. The well-reviewed film took in arou… Not surprising. Movies aren’t doing well with delta I thought it was free man?
Source: Variety - 🏆 108. / 63 Read more »