, aka Freddie, began to grow an online following as a blogger writing about fashion and mental health. But her followers were always asking about her signature lace front afro wigs, which led her to launch a side business called Big Hair No Care, selling the extensions she’d always worn. More recently, the French-Cameroonian entrepreneur has expanded the idea into a company called, which aims to innovate in the synthetic textured hair market and create a community around hair and identity.
At age 13, she remembers “wanting to look like the girls on the perm boxes,” and she got her first relaxer. Later she experimented with clip-ins, too. Harrel went natural at age 21, but then she got a job in banking. “I felt like I had to wear a weave and cover it,” she says. Eventually she left the world of finance to be a stylist at ASOS, and began experimenting with her hair again. “What I’ve really always loved is the whole culture around our hair and what it brings in,” she says.
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