Tim Sweeney, CEO and co-founder of Fortnite maker Epic Games, delivered the keynote speech at the DICE Summit in Las Vegas where he gave his thoughts on the future of the games industry and warned against 'customer adversarial' business practices
Tim Sweeney delivered the keynote speech at the DICE Summit in Las Vegas where he gave his thoughts on the future of the games industry and warned against 'customer adversarial' business practices.$1.8 billion last year , topping all other titles. Another feature that Sweeney sees as the future of gaming is cross-play, the ability to play games with other players regardless of the platform they are using. "What we all really want and need to accept is equal access to all customers and give up our attempts to create our own private wall guard or private monopoly," said Sweeney. "In Fortnite , the player who spends with friends plays for twice as long and spends more money. Cross-platform is the future and we all have to do our part." Turning to the "bad and the ugly" aspects of the industry, Sweeney noted the "customer adversarial model." "We have businesses that profit by doing their customers harm," said Sweeney. "Facebook and Google have been one of the leaders in this ... They provide free services then make you pay for their service in loss of privacy and loss of freedom." Sweeney said it was "critical" to move away from adversarial models for the games and tech industries at large. Stressing the need for mobile platforms to "open up" for publishers to freely put their products on their marketplace, Sweeney said his company had tested the current system by submitting Fortnite to the Google Play store. " Fortnite was rejected ... just because it used a different payment method than was supported," he said. "That needs to change, and it will change." Speaking specifically of the video game industry, Sweeney criticized "pay to win" (buying in-game upgrades to gain a competitive advantage) and loot box business models in games: "We have to ask ourselves, as an industry, what we want to be when we grow up? Do we want to be like Las Vegas, with slot machines ... or do we want to be widely respected as creators of products that customers can trust? I think we will see more and more publishers move away from loot boxes." “We should be very reticent of creating an experience where the outcome can be influenced by spending money,” Sweeney told the crowd. “Loot boxes play on all the mechanics of gambling except for the ability to get more money out in the end.” Referencing recent partnerships with Marvel and Star Wars in Fortnite, Sweeney saw it as a future of advertising. “The future of this, if you have an awesome new product, you start releasing free stuff in games and people get [engaged with it].” Sweeney ended his presentation by once again addressing the discourse in gaming. “We should get the marketing departments out of politics,” he said. “We live in a world where your political affiliation determines what chicken restaurant you go to. There’s no reason to drag divisive topics like that into gaming.” “We need to create a very clear separation between church and state … employees, customers and everyone else should be able to express themselves," said Sweeney. "We as companies need to divorce ourselves from politics … platforms should be neutral.” Read more: Hollywood Reporter
and what the hell are the Llamas in Save the World mode on Fortnite? 'customer adversarial business practices' such as leveraging FOMO, social pressure and buying exclusives for your platform when your platform is about as useful as dogshit? GenePark I think his argument is a bit disingenuous. While I don't disagree with his criticisms of Google and others about their impact on 'privacy and loss of freedom', Fortnite itself uses a great deal of psychological mechanisms that are not consumer friendly.
Titan game industry has a very limited window before we seed facility into consumer market. So... hope they make their money now, because most of these s****y games were filler for serious existential earthsystems. Love the concept though. Love, Tannibal Lectorine Heil Rosie!
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