STOCKHOLM - IKEA named insider Jon Abrahamsson Ring to succeed Torbjorn Loof as chief executive of the world’s biggest furniture brand on Tuesday as it adapts to seismic shifts in shopping.
“With a new IKEA direction and a solid franchise system in place, it’s a good time for Torbjorn to hand over responsibility,” Inter IKEA Group Chairman Anders Dahlvig said. “I think we could broaden the product range a bit in our lower price range,” Abrahamsson Ring said, adding that new materials, production techniques and distribution methods would help make IKEA “even more affordable”.
How about just making it easier and cheaper to ship your products IKEAUSA?
My shelf is a plank. Can't get more simple than that
Considering that Ikea is already considered to be disposable furniture (and it is only in the last very few years they have said anything about not using old growth forest wood in their badly made products), how much more will end up in the landfills?
People are to stupid to build now. Ive seen it and im worried.
As long as it won't tip over to pin the active toddlers, it's good for sale.
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