For Black Women, the Hair Salon and Beauty Supply Store Are Sacred Spaces

. Whether they need kanekalon hair to complete a set of box braids, tracks to finish a sew-in weave, or something to sleek down their edges, it’s one of the few spaces where Black women and their beauty needs aren’t an afterthought. Often it’s where the best ideas for new hairstyles brew; where exchanging product recommendations or hair-care tips with other customers can change your mood around a certain technique or style; a one-stop shop for all things Black hair.

The idea came to Williams while she was aimlessly walking around a beauty supply store to clear her mind. “As soon as I went in, my mood changed. I started getting hype just thinking about what I could do to switch up my look,” Williams tells. “And then it got me thinking about why the beauty supply felt this way, like such a safe space, and why, across the board, all of the Black women I'd ever met had such similar experiences.

Soon after, she got Pina on board. “When I heard her pitch I immediately knew that this was a project we needed to put out into the world together,” says Pina. “We planned our team, which consists of Audrey, myself, and Joe Schaefer, our director of photography, and set out to tell a story that felt very much like a love letter to the beauty supply store and Black women, at first, but it evolved from there.

In addition to covering why and how beauty salon stores have become a staple for Black women, the documentary also touches on some less-talked about problems within beauty supply stores, like

i want to be onboard with this but i'm conflicted. there's a lot to unpack..

I liked it better when you were political

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