In its first iteration, FlexSport centers on swimwear and underwear with a simple brief and thong in neutral tones like brown, black and beige . A double strap tank rounds out this three-style drop, offered in the same six colors."I found a beautiful ribbed spandex that mimics cotton rib," Allen says of its material."The boys are loving a speedo this summer, so I figured it was the perfect time to give them a cooler version.
Having escaped a world where these references exist without irony, Allen is able to finally reclaim — and manipulate — a style that was previously everyday for him and his family."Growing up with a gay hating family, in a gay hating suburb, you're constantly told all the things you can't do or shouldn't be doing," Allen says of his breakout brand."This is just one of those things that over years of separating myself from that I realized I can do.
Allen pulls inspiration today from the life he once rejected:"Rural places, the country and truck stops like Buc-ee's" — a moodboard that clearly reflects the self-aware trashiness of FlexSport's premier range. Growing up, he remembers"wrestling pigs in the mud, riding ATVs and shooting guns," which is a far cry from his LA lifestyle though Allen says it's become an aesthetic he"can't quite shake.
With future FlexSport drops of new colorways and styles planned for the rest of 2020, Allen is confident of one thing:"You are going to see a lot of country boys come out through this project."
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