Rosalía Helped Create MAC's New Flamenco-Inspired Viva Glam Shade

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The singer teamed up with the brand for a flamenco-inspired iteration of its beloved Viva Glam lipstick.

MAC Viva Glam

lipstick and its ambassador. Although the world looks a bit different right now, nothing can alter the enthusiasm for this 26-year tradition — especially since the always-gorgeous lip color and star-studded announcement is complemented by, who's joining the famous Viva Glam fam. Rosalía could not be more excited about the opportunity. "When I used to experiment with makeup, I didn't even know what I was doing. I was just having fun with my sister. We used to use my mom’s makeup," she tellsexclusively. "When I was a teenager, I used to do my makeup for my shows, and getting ready was a ritual. That's part of my memory with makeup, and I have always been a fan of MAC.

The riveting performer and producer was a clear choice for Viva Glam ambassador. "The Grammy Award-winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality — all values that are core to MAC's Viva Glam mission," the brand said in a statement.

That mission sees 100 percent of the lipstick selling price go toward fighting for equal rights for women, girls, and the LGBTQ+ community, all the while maintaining what it may be best known for: decades-long support for those living with HIV/AIDS.

 

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