Fiat Chrysler unveiled a new "Hellcat" model of the Durango SUV, which it is calling "the most powerful SUV ever."
"We are a full, distilled performance brand," Tim Kuniskis, head of Fiat Chrysler's passenger cars division in North America, told CNBC. "To do that, it was the perfect time to bring the most powerful versions of all of them. It just kind of made sense to do them all at the same time" with the discontinuation of the other models.
The automaker currently offers Hellcat models for its Dodge Challenger and Charger cars. While such models represent a small amount of sales for the brand, they are viewed as "halo," or "hype," products that attract buyers to the overall brand. They have assisted Dodge in keeping relatively stable sales amid newer competitors and as consumer preference moves to crossovers.
Dodge is garbage !!!
Keep making non EV or hybrid options and seal their fate in 10 years
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