The automaker will unveil its "Ford Bronco 4x4 family" of vehicles July 13 across Disney's media networks – marking the first-ever, prime-time product reveal across Disney's broadcast, cable, digital and streaming properties, including ABC, ESPN, National Geographic and Hulu.
Ford worked with Disney CreativeWorks, the company's in-house creative agency, to create custom three-minute videos for each network to debut the vehicles. The videos will air during the first commercial breaks of each network's 8 p.m. broadcast, followed by the Hulu streaming service beginning the next day.
Jimmy Chin, Alex Honnold, and Elizabeth Chai Vasarhelyi, winners of the Documentary award for 'Free Solo,' attend the 91st Annual Academy Awards Governors Ball at Hollywood and Highland on February 24, 2019 in Hollywood, California."We absolutely intend on putting our best foot forward and making sure that the Bronco gets the glory it deserves. We're so excited about this partnership that's so unique with Disney to co-create it," VanDyke said.
The videos will refer viewers to Ford.com for more information as well as the ability to place $100 reservations for the Bronco. The site as well as Ford's social media channels also will have additional content and videos, including a longer unveiling of the Bronco family.
They ruined the bronco
They must be announcing park closures today $DIS
Call OJ for a spokesperson ?
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