Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make marshmallow chicks, has died. He was 98.
Bob Born graduated from Lehigh University with a degree in engineering physics. He enlisted in the U.S. Navy and served as a radar specialist and a lieutenant on a destroyer in the Pacific. Later, the Navy sent him to the University of Arizona and the Massachusetts Institute of Technology for graduate work in math and physics.
In 1953, Just Born acquired Rodda Candy Co., a jelly bean maker that had a side business producing shaped marshmallow candies by hand. At the time, it took about 27 hours to make the marshmallows. Bob Born also came up with the recipe for another popular Just Born candy, Hot Tamales. Just Born also makes Mike and Ike fruit chews and Goldenberg’s Peanut Chews.
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