'Father of Peeps' candy inventor Bob Born dies at 98

Ira"Bob" Born, a candy company executive known as the"Father of Peeps" for mechanizing the process to make the brightly colored marshmallow chicks, has died,Born was born in New York City on Sept. 29, 1924. His father, Sam Born, was a Russian immigrant who had founded Just Born Inc., a small candy company, in 1923. The family later moved to Bethlehem, Pennsylvania, where Just Born is still based.

Born applied to medical school and was accepted, but while he was waiting for his classes to begin, he went to work at Just Born. He fell in love with the candy business and decided to stay. Bob Born saw the candies' potential, so he and an engineer at the company designed and built a machine to make them in less than six minutes. The company still uses a version of that machine.

Bob Born also came up with the recipe for another popular Just Born candy, Hot Tamales. Just Born also makes Mike and Ike fruit chews and Goldenberg's Peanut Chews.

RobHilliard_66 nascarcasm The Peeps 500 will never be the same. I suggest you do a memorial this year. Maybe with sparklers.

I love those Peeps And that's My Sentiment

😢

Newsworthy because...?

RIP to a legend

No shortage of peeps?

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