In 1933, Bell was a new owner of the Eagles and took a train from Philadelphia to Minneapolis. He wanted to sign standout Minnesota fullback/linebacker Stan “King Kong” Kostka. Bell offered Kostka $4,000, more than any other team in the league, but Kostka said he had to think it over. Bell suspected Kostka wanted to phone other teams to see if they would outbid the Eagles. An hour later, Kostka told Bell he was still undecided. Bell upped the offer to $6,000. Kostka waffled; Bell left.
“It was an idea that I think had come of age,” said Joe Horrigan, a historian who spent 42 years with the Pro Football Hall of Fame. “If both Pittsburgh and Philadelphia had failed again, the league would have been failing, at least in the eyes of the public.”Over the next decade, Bell fought to keep his team afloat, sometimes needing loans from friends. In 1940, he sold the Eagles and became a co-owner of the Steelers with close friend Art Rooney.
The commissioner’s philosophy was to start off the weak teams against other weak teams and the strong against the strong. It would keep teams in contention for as long as possible and help sell tickets. Bell sat at his kitchen table for hours, gridding cardboard placards and filling out potential schedules. The work paid off. Upton remembered his father returning home on Sundays to proudly tell his mother: “Guess what? It’s Week 4, and they’re all still in the race.
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