Fast Food’s ‘Breakfast Wars’ Have Turned Into a Weak Spot During the Pandemic

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. The first meal of the day is “an easy meal to replace yourself if you’re doing your own cooking now,” IHOP president Jay Johns said on a recent call about the diner chain’s financial state, according to CNN., Wendy’s saw success from aggressively promoting its nationwide breakfast rollout in early March, before cities and states began ordering people to shelter in place amid the coronavirus pandemic.

For other chains, breakfast is still a long-term bet, despite the current slump. “As we start to really get into the recovery phase, getting back that breakfast business is going to be critical for us,” McDonald’s CEO Chris Kempczinski said on the company’s first-quarter analyst call. CNN notes that these bigger chains may also benefit from smaller, independent restaurants not surviving the pandemic.

Good thing I don’t eat at either of them; I’d rather make it for myself. I’ll support my small businesses as much as I can, till the very end.

Try FlahavansUK instead.

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