Fans build small shrine to Mr. Peanut in his hometown after brand mascot 'dies' in TV Ad

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People had left a number of items at the statue in honor of the legendary legume, including a bag of Planters peanuts.

Titled"Road Trip," the ad shows Mr. Peanut driving in a car with actors Walsh and Snipes. After their vehicle goes off of a cliff, the trio cling to a branch hanging over a steep drop. Mr. Peanut voluntarily lets go of the branch so that the branch can continue to support the weight of his two friends. He falls onto what remains of their crashed vehicle, which promptly explodes.

Mr. Peanut's official Twitter account, which has since changed its name to"The Estate of Mr. Peanut," stated Wednesday morning that the professorial peanut had indeed perished. The statement also included a black-and-white image of Mr. Peanut's famous monocle with a teardrop in the corner, presumably to symbolize the sadness the estate felt at his passing.

"It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most," the tweet read."Please pay your respects with #RIPeanut."reported that the subject of the Planters TV spot scheduled to run during the Super Bowl on February 2 will be Mr. Peanut's funeral.

It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with

 

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He’ll be back!

He should be awarded the Legumedal of Honor.

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