'Fair & Lovely' Skin Lightening Brand, Popular In South Asia, To Change Name

The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name.Kuni Takahashi/Bloomberg via Getty Images

The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name.Generations of South Asians have grown up with grocery aisles full of skin-lightening products. The brand's TV commercials feature Bollywood stars and equate pale, fair skin with beauty and success.As the Black Lives Matter movement prompts reckonings about race and skin color around the world, India's most popular skin-whitening cream is changing its name.

"We recognise that the use of the words 'fair,' 'white' and 'light' suggest a singular ideal of beauty that we don't think is right," Sunny Jain, president of the company's beauty & personal care division,The company plans to instead emphasize the product's aim of creating"glow, even tone, skin clarity and radiance," it said.

No word on what the new name will be. The company says the change will happen"in the next few months,"

So the sole purpose of the cream is to make skin tone lighter and it drops references for it from its name, doesn't it? Hypocritical.

Stop attacking people on how they want to look; that is actual oppression.

I'm sure they're going equally as hard on the tanning lotion too, right? 🤔

People don’t have the freedom to do what they want with their bodies anymore, right?

Hater gonna hate. Progressive hate FakeNews

Have spent untold thousands of dollars over decades to darken my skin and lighten my hair (before it fell out),it’s the look I prefer. Not sure why anyone would have to answer to anyone else about it. Live and let live.

One of the first things I noticed while traveling in India and Japan is that their ads feature blonds with blue eyes...but none of them are blond with blue eyes.

Consumer demand....market reacts

Supply & Demand

They should name it “Uncle Michael’s”

Seriously, just taking the word 'fair' out of the name does not change what the product is and the purpose and connotation behind it.

whiteface racists!

Can porn stars still bleach their assholes? Let's stick to the important questions!! 🤔

Because of course. Higher castes need to be able to stay lighter than the lower. Has nothing to do with endangering users and everything to do with maintaining the status quo.

Does it help with freckles?

Where do these dumb asses come from and why would anyone listen to any of their BS if I what to sell cow shit as a hair elixir as long the ingredients are listed and warnings made it a hair elixir to those who buy it so how many bottles do you need MAGA

The reason this product is used has nothing to do with race.

Reminds me of what a black female friend of mine said “Black lives matter BUT lighter skinned blacks matter more” BLM NPR

WOKE!

Screw this garbage brand and its garbage ads

And some right. It’s not what you call it, it’s what it does to you. Why would you want to be lighter? This is also the problem with the product. Apparently someone thought that a lot of people wanted to be lighter than they are. Thats the problem here.

It’s not as if white people change their skin colour to seem more desirable... oh.

Dear SpeakerPelosi ur lips are moving but i can't HEAR WHAT UR SAYING good LUCK getting that past senatemajldr then realDonaldTrump 😂😂😂😂 statehood FOR DC maybe this will help PART OF THE LAND U STAND ON WAS OWNED BY ROBERT E LEE 😂😂 JoeBiden BlackLivesMatter donlemon

People were just not this obsessed with race when I was a kid. Not sure just what the hell happened.

please let this be the beginning of the end of “skin lightening” cosmetics. It’s so dumb, it’s bad for you biologically as they usually have bleaching agents, and it’s bad for society because it teaches that only light skin is beautiful.

And let's get rid of spray tan. Stay in your lanes people.

They are ubiquitous in Thailand..practically more brands than one can count

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