FILE -- A sign is shown on a Google building at their campus in Mountain View, Calif., on Sept. 24, 2019. On Friday, April 12, 2024, Google announced it was testing removing links to California news websites from some people's search results. The search giant said it was preparing in case the Legislature passed a bill requiring it to pay media companies a fee for linking to its content.
Supporters said the legislation would help level the playing field between news publishers and large digital platforms and provide a “lifeline” to local news organizations, which rely heavily on Google's search engine to distribute its content in the digital era. While Google's search engine has become the hub of a digital advertisement empire that generates more than $200 billion annually, news publishers saw their advertising revenues nosedive significantly in the last few decades.
“This traffic in turn helps publishers make money by showing ads or attracting new subscribers,” he said, adding that it's estimated that each click on a link from Google is worth 5 cents to 7 cents to a news website. The political wrangling over Google’s dominant search engine can throttle access to various news sources comes against the backdrop of legal trouble that could culminate in decisions that undercut the company’s internet empire.
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