Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change

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Facebook is launching a new ad campaign called 'Good Ideas Deserve to be Found,' which makes a case for personalized advertising.

online content makers will have to turn to subscriptions to replace lost ad revenue, forcing users to pay for what once was free.

Facebook's head of company marketing Andrew Stirk said the company's research found that 47% of small businesses fear they won't survive the next six months, or are unsure how long they will stay afloat as theBut he said that Apple's changes "add some urgency to this," he said. The TV spots end with the text "Good ideas deserve to be found. Personalized Ads help you find them."

The company said it's giving more information on how personalized ads work on dashboards on Facebook and Instagram, and that ads for the campaign will drive to those hubs. On Facebook, businesses will be able to post with the hashtag #DeserveToBeFound, and on Instagram there will be a sticker with similar text.

 

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Personalized advertising was a good idea for Facebook, they used psych profiles to target the gullible, and now we have alternative facts and cult like beliefs in a raging pandemic. It got Facebook out of years of taxes, Neo Nazis. Facebook is costing us trillions.

Wondering if the ad was run on Facebook would the ‘good ideas deserve an audience’ campaign reach a larger audience than a ‘bad ideas deserve an audience campaign’?

FUCK Facebook

Facebook hard pass on this. I like my privacy & knowing what’s outside my bubble. DeleteFacebook

DeleteFacebook

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