Apple Launches New iPad Pro, iMac, Apple TV 4K: What It Means for Hollywood

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Apple launched new versions of its iPad Pro, iMac, Apple TV 4K during a virtual event on Tuesday.

"Cinematographers, colorists and directors have needed a tool that can display their work faithfully, as they originally intended it to be seen, without having to be in color suites," says Frame.io's Michael Cioni of the new iPad Pro's potential.

The new top-of-the-line 12.9-inch iPad Pro offers a new HDR-supported Liquid Retina XDR display with"up to 1000 nits of full-screen brightness, 1600 nits of peak brightness, and a 1 million-to-1 contrast ratio," according to Apple. This 12.9 inch model offers P3 color space, meaning that it could support flavors of high dynamic range including HDR 10, HDR 10+ and Dolby Vision. Features also include 5G and Thunderbolt support.

The 12.9-inch iPad Pro is available for pre-order starting on April 3o and is slated for availability during the second half of May. The 12.9-inch iPad Pro starts at $1,099 for a Wi-Fi model and $1,299 for a Wi-Fi and cellular model. During the announcement, Apple singled out professional applications such as editing, suggesting that with the new iMac, editors could cut"up to five streams of 4K footage, or one stream of 8K footage" with Apple Final Cut Pro. The new iMac start at $1,299 and also is slated for availability during the second half of May.

 

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the problem has been not being able to calibrate the colour not the range

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stalking people w/out having to follow people and reading their tweets about Apple Launching New iPad Pro, iMac, Apple TV 4K⬅️the closest I will get to these new products unless I win tonight’s lotto max jackpot

What it means for Hollywood: More Botox?

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