Despite the fact that it rides on a familiar platform , is a fairly conventional shape and is aimed right at the heart of Europe’s busiest car segment, the newNot necessarily in terms of its technological make-up or its functionality targets but because it marks the start of a ground-up overhaul for a large, historic and much-loved car maker.
Ford’s reinvention has been a long time coming, and so far the headlines have predominantly been focused on the company’s shedding of aspects of its previous era:
Normally a successful strategy isn’t giving up everything you’re good at then focusing on everything you’re bad at - I’m no longer sure Ford will now even make it to 2030.
Congratulations Martin. You've killed Ford.
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