PARIS — Aigle, the French outdoor lifestyle brand known for its rubber boots, is upping its fashion quotient by naming the three founding designers of Études Studio as its artistic directors.
Sandrine Conseiller, chief executive officer of Aigle, said by appointing a formal artistic direction for the first time, the brand wants to reinforce its footprint in eco-friendly clothing. “I firmly believe that we will succeed to grow sustainable fashion on the market if our collections are desirable,” she said in a statement.
Since its founding in 2012, Études Studio has functioned as a multidisciplinary collective bridging men’s and women’s ready-to-wear and a publishing arm focused on art books. In addition to designing a capsule collection for Adidas, it has collaborated with musicians and filmmakers on its collections.
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