This Is How Louis Vuitton’s Virgil Abloh And Mercedes-Benz’s Gorden Wagener See Future Luxury

Inside is similarly stripped right back, the safety frame is now the central motif; the dashboard is replaced by a simple shape to frame the analogue speedometer and fuel gauges as a nod to the romance of classic cars. The steering wheel and seats are race-style with the exposed safety features and key drive elements painted in light blue and bright red hues to pop-up against the minimalist interior frame. The layers of contrasting ideas work well to shift the mind and ignite the imagination.

Virgil Abloh: The idea of luxury is ever changing, but something that remains consistent is the notion that the things we personally perceive to be luxurious are really things that we covet. Project Geländewagen proves that luxury doesn’t have to conform to the ways of the past.GW: Virgil’s unique take on modern luxury has great synergy with Mercedes-Benz: it is not just about a particular product or one piece of design but building a holistic luxury brand that captures the zeitgeist.

NB: You are a strong advocate of collaborative work and are involved in multiple creative projects. From an art and fashion perspective, how do you see the auto world benefiting from working with someone like you?

Thats a type of whip only a clown would ride. If thats a luxury car, its missing its main point, it has to be luxurious and not just dumbly overpriced. I would honestly prefer a rally car for 100th of a price then unpractical POS look alike thats made for fashion crackheads.

This is ugly

I love it!!!!!

Yawn.

If this is what future luxury looks like,then I’m seriously not interested..😐😐

Looks familiar

I don't know about luxury but front seats seems cramped. Dashboard leaves much to be desired

When was the last time you could run the Paris to Dakar? Looks about the same age.

Mercedes Bent 🤣

If you drive one of these, you will become a laughing stock. People will stand on the pavement pointing and going 'NEE- NER-NEE-NER-NEE-NER' WHAT'S THE POINT OF AN OFF-ROAD VEHICLE WITH ZERO GROUND CLEARANCE, MORONS? Buy a Rolls-Royce. Preferably a classic one.

That looks shit.

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