Everything you need to know about TikTok\u2019s passion for Korean Style

With 339.6m views on TikTok, #koreanstyle saturate the platform’s fashion universe. Often set to K-Pop songs and peppy beats, these videos mainly adopt a ‘how-to’ approach to Korean Style, acting as a virtual lookbook and inspiration video for its viewer. By crystalizing K-fashion into such short and sweet bursts, TikTok’s algorithm is arguably a canvas which allows Korean Style to flourish online.

The recent explosion of K-Pop has increased the exposure and reach of K-Fashion outside of South Korea. K-Pop band members have been purposefully idolised, allowing the singers to become almost brand-like in their fame and popularity: when you listen to K-Pop, you are also absorbing its aesthetic. Donning mainly luxury designers, the singers have introduced a fresh market to designer fashion.

So, what can you expect when searching for Korean Fashion on TikTok? As a reference point, many looks rotate around timeless and well-fitting staple pieces, such as a well-tailored blazer, black chunky lace-up boots, and a universal pair of high-waisted trousers.

TikTok is awash with South Korean fashion influencers and any search will expose you to its most popular users. To initiate the search, however, these influencers are amongst the most famous:

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