A Toasty Bulgogi Melt Recipe From TikTok’s the Korean Vegan

Although Joanne Lee Molinaro is a trial attorney by day, she is much better known as the Korean Vegan, a social media star who cooks vegan Korean dishes for an audience of millions. For followers, the appeal of her videos isn’t only the soothing images of food being cooked; in each clip, Molinaro adds a voiceover, explaining an aspect of Korean culture, or telling a personal story.The Korean Vegan

. Each chapter begins with a story from Molinaro’s life or that of a family member before getting into more typical recipe headnotes. “Now that I’ve told you this story about my dad and how much he loves noodles, I will now tell you about noodles and their role in Korean culture,” she explains of her approach.

Although glimpses of that family dynamic appear on Molinaro’s TikTok, the book is meant to be an “immersive experience,” rather than a quick snapshot. Along with these deeper dives into Molinaro’s family history, fans will also find recipes that she’s never shared before, including a much-requested recipe for vegan kimchi. “Literally since starting the Korean Vegan I have been asked for my kimchi recipe,” Molinaro says.

When it comes to adapting traditional Korean recipes with vegan ingredients, Molinaro doesn’t intend to do anything halfway. “There are tropes in veganizing,” she says, such as simply swapping meat for a plant-based alternative like Beyond Meat. “It would be very easy to just do what everybody else does. For me what I am always trying to do is to go back to the original recipe.” This means coming up with her own substitutions for fish sauce, bulgogi, and more.

The wasabi melt actually predated her embrace of veganism, and it’s a recipe she takes particular pride in. “My immigrant parents are super skeptical of any American food. Any time I tried to introduce them to something that wasn’t totally Korean they were like, ‘No, this is too salty, too sweet, this tastes weird,” she says. But a wasabi melt with roast beef was different. “I gave it to my mom and she was like, ‘This is the best sandwich,’ and that stuck with me.

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