.” Other ESPN daytime programs like “First Take,” “SportsCenter” and “NFL Live” will also devote segments to Madden NFL, says Andy Tennant, a senior coordinating producer overseeing the project. Hosts on “First Take” will debate superstar ratings. Anchors on “SportsCenter” will reveal positional rankings. . All of the excitement will culminate in a “SportsCenter” special breaking down the ratings process on Friday, July 17 at 7 p.m.
ESPN has made cultivating younger viewers a priority in recent years, launching a version of “SportsCenter” for Snapchat and moving more readily into the world of combat sports by signing deals with UFC and boxing promoters. And while the network has certainly covered esports in the past, next week’s maneuver will thread coverage of the topic through some of its most traditional coverage.
ESPN’ has scrambled in recent weeks to fill hours of its schedule devoted to live game coverage and to analysis of it thanks to the effects of the coronavirus pandemic. The network has secured rights to classic WWE “WrestleMania” broadcasts and Korean baseball game broadcasts. But its alliance with EA Sports was devised well in advance of this anomalous situation.
. TheOnion are just fortune tellers.
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