Ryan, the founder of Method, Olly and now Welly Health, said that his key to success is finding big consumer spaces that haven’t yet caught up with culture shifts, and creating brands that reflect those changes.
That strategy seems to have worked, as Unilever snapped up Olly in 2019, and SC Johnson bought Method in 2017. “As much as strategy can drive creative, creative can really drive strategy,” Ryan continued, noting that inside his brands ideas sometimes start with creative first, instead of a brief being passed to creative.
Ryan, who is in his 40s, noted that he’s felt stuck in between two generational ways of working. On the older end, he sees employees who value face time, and are the first-in, last-out office types. On the younger end, workers have embraced technology and remote work—the idea that “screen time is work time, and why does it matter where my screen is?”
COVID-19 will also shift the way consumers, especially Millennials and Gen Z, think about health, he said.
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