BY NOW HIP-HOP fans are all too familiar with the success that can come after an artist’s untimely death. Tupac Shakur and Notorious B.I.G, two American rappers who were murdered in 1996 and 1997, respectively, have released more music in death than in life. Other well-known rappers to notch up hits after their deaths include Eazy-E , Big L and J Dilla . The past few years have seen a flurry of such posthumous hits.
All five posthumous albums in our sample performed better in their first week than previous works by the same artists. Pop Smoke and Juice WRLD’s posthumous albums, both released this month, amassed roughly four and seven times more AEUs, respectively, than the average releases during their lives. The posthumous works of Lil Peep and Mac Miller also recorded huge jumps in first-week sales .
Critics of posthumous releases—including fans, music critics and artists alike—charge that they are a corporate cash-grab and a blight on a late artist’s career. Such detractors allege that record labels compiling posthumous releases cram them with filler tracks and unfinished songs, in part to boost sales figures . There may be some truth to this latter claim.
So why do posthumous albums often outperform their ante-mortem predecessors? The answer may be humdrum. Fans rally when their beloved artists have comeback material. After David Bowie’s death in 2016, the rocker’s streams on Spotify surged by 2,700%. Living musicians can benefit, too. Artists that re-emerge after a hiatus, as Tool, a Los Angeles band, did in August after a 13-year break, have seen their discographies appear on the Billboard charts.
And when artists die, the paintings become more valuable. No more will ever be made. That 'voice' has disappeared.
The Smiths sang about this.
Because you don't have to pay the artists anymore. Whoever owns the rights to the music keeps all the money for themselves.
Free publicity hehe
Human nature. We won’t value ppl or things as highly till we lose them forever.
Otis Redding Sitting by the Dock of the bay
The old saying, Gone too soon.” comes to mind but then it was Lennon, Joplin, Cobain, and Frankie Valley (now I’m dating myself). We grieve what might have been.
VanGoghNeverReallySoldAPainting
'the dead get more flowers than the living'...
On death everyone becomes a noble soul
this is the most obvious answer of all time.
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