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Employee Engagement Lessons Learned From Pandemic And ‘The Great Resignation’

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Henry DeVries, M.B.A., cofounder and CEO of Indie Books International, speaks to thousands of business people each year on how to persuade with a story. In his writing and speaking he shares, in humorous ways, pragmatic strategies that can double sales results and achieve marketing returns of 400% to 2,000%. He is also the president of the New Client Marketing Institute, a training company he founded in 1999. He is the former president of an Ad Age 500 advertising and PR agency and has served as a marketing faculty member and assistant dean of continuing education at the University of California, San Diego. In the last ten years, he has helped ghostwrite, edit, and coauthor more than 300 business books, including his McGraw-Hill bestseller, 'How to Close a Deal Like Warren Buffett'—now in five languages, including Chinese. He earned his bachelor’s degree from UC San Diego, his MBA from San Diego State University, and has completed certificate programs at the Harvard Business School. As a result of his work, consultants and business owners get the four Bs: more bookings, more blogs, more buzz, and a path and plan to more business. On a personal note, he is a baseball nut. A former Associated Press sportswriter, he has visited forty-one major league ball parks and has three to go before he “touches ‘em all.” His hobby is writing comedy screenplays that he hopes will one day be made into films.

It takes a team to attract and serve high-paying clients. Employee engagement is directly related to happier clients, which in turn relates to client attraction and retention.In August, 2021, 4.3 million workers quit their jobs

because they were looking for something better or they did not want to return to working back in the office again. The media have dubbed it The Great Resignation. “Let’s quit talking about ‘The Great Resignation,’” says author and business leader Brian Fielkow. “We should instead talk about the great recognition.that poor treatment yields high turnover.that employee retention is not an HR function. It’s a strategy function that must be driven by leadership.”

Fielkow has a 30-year successful business leadership track record that includes growing and transforming multimillion-dollar organizations. Based in Houston, he is a well-respected speaker and the author of two books.Lesson One: We led with empathy. “We recognized quickly that risk tolerance regarding Covid-19 varied wildly from employee to employee,” noted Fielkow. “To the greatest extent possible, we allowed employees to define their work parameters. By putting employees in control of their work, we signaled understanding and trust. In return, we were rewarded with unprecedented effort, commitment and results.”“The pandemic era brought tremendous uncertainty, and that bred fear,” says Fielkow.

 

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Lesson 1: Don't fuck with employees!

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