The $169,000 Lucid Air is coming this spring, and Peter Rawlinson claims it’ll be the fastest, longest-range electric vehicle on the planet. He should know. A decade ago, he engineered Tesla’s Model S.eter Rawlinson has many goals for the Lucid Air. One is that it be hailed as the world’s best electric car.
“There’s a really big misunderstanding about our business model,” says the Welsh engineer, 63. “This is not about making an expensive car for wealthy people. That’s not why I’m here. That’s not what drives me. . . . I want us to be making a million cars a year. The ambition of Lucid is to have a profound effect. We are not a minority play.”
Morgan Stanley analyst Adam Jonas, a longtime Tesla bull, predicts electric vehicle sales could jump 50% globally in 2021. California, the main U.S. market for EVs and home to Lucid and Tesla, is ground zero for the increase and may become America's Norway for battery-powered cars. “At more than 50% EV penetration, Norway is 15 years ahead of the rest of the world,” Jonas said. “Watch for California to move in this direction rather quickly, influencing a significant number of other U.S.
“If you’re a sprinter, what is your best time for the 100 meters? That’s your metric. Usain Bolt, it’s a 9.69,” Rawlinson says. “You can almost do [the same] for an electric car company, and that is your EPA efficiency.” “We both obsessed about reaching for the stars with technology and engineering—and it just can’t be good enough,” he recalls. Rawlinson is following Musk’s playbook when it comes to cracking the auto market: Start with ultraluxe and then drive aggressively down market.
Of course, Lucid and Tesla aren’t the only beneficiaries of growing demand for electric cars. Amazon-backed Rivian starts delivering electric pickups and SUVs this year. Famed car designer Henrik Fisker is due to start selling the Ocean, his stylish $37,499 electric crossover in 2022.to be eying the space. Dozens more EVs are coming from General Motors, Volkswagen, Hyundai, Nissan and other major automakers, starting this year with Ford’s high-powered Mustang Mach-E.
Tech $cciv the amount of Tesla employees that left to go work Lucid is a pretty big tell
Yes is call LucidMotors taking public by CCIV RobinhoodAppUK wallstreetbets MarketRebels TikTokInvestors RobinhoodSnacks stoolpresidente RobinhoodApp reddittrading wallstreetbets_ wsbmod reddittrading bancodebarstool wsbchairman Grassosteve mcuban jimcramer
Doesn't need to beat Tesla's product; it needs to beat Tesla's marketing and supply chain.
I keep hearing this story over and over through the years and yet ....
Being a good engineer doesn’t mean you can beat Tesla. Elon can outwork, outmaneuver, and better allocate resources than any man breathing.
No but like this pic of elonmusk looks like he’s being extorted or something... in my mind the guy is as jubilant as the billionaire on “The Meg(Ladon) ... Please switch the pic...PS. the Whole of Africa ✌🏿
Musk doesn’t create anything his engineers and scientists do. 😑
but does he sleep at work like Elon does? thats dedication!
People say a lot of things.
XPEV (Xpeng) is the big rival...
We need more competition for EV market, economically a electric car should cost less than ICE( internal combustion engines) cars . Lack of competition from other car makers leaves Tesla in a monopoly position to set prices the way they want.
Khi bạn tiếp xúc với tôi bạn sẽ hiểu con người tôi thế nào.
Enzo Ferrari and Porsche all over again
I see one more time this tweet I will block Forbes for good this is ridiculous
It can't
Not surprised whatsoever.
Marketing vs Marketing. 'Beats' how? All the way? I doubt it.
Tesla built a brand, Elon is iconic. That’s not an easy task to topple so I hope this dude has the backing of every celebrity/influencer out there, because he’s going to need it.
Put 'are you approaching me' meme
Elon doesn't need to wear a musk ?
He may know how to build better vehicles but he seems unable to understand Marketing. To succeed the Retail price would need to be half.
Tech He doesn’t understand that people buy Tesla is because of Elon, Tesla stock go up crazy is because of Elon, if Elon left Tesla , no one want to buy Tesla and the stock will crash, so it doesn’t matter if you build a car that is better than Tesla, a lot of cars are better
An unsaid rule of corporate entrepreneurship: Never let talent go.
Who remembers TUCKER? Who remembers who TESLA, actually, was? Maybe Elon Musk will be in the History Books 1000 years from now? Maybe not? More important, what will replace the EV 1000 years form now? Maybe a small Nuclear type devise good for 1 million miles?
Tech What terrible click baity journalism here. You’re promoting this story using Elon’s name, his image, some partially true facts... when you should be talking about Peter rawlison and what he has done.
Easy to say. Probably harder to actually accomplish 😀
Tech Retweeting yourself is like laughing at your own jokes, or liking your own Facebook post.
Which Tesla model does his car beats or all of Tesla models?
53ObEXkUKX9ZuOb En piste !
Never let top notch talent walk out of the door.
Tech LaninMZ GonzaloSykora robertojirusta
Tesla has very strong moat
Meaninless twattle.
On bring it out to market... YES!! Lucid has been out there since 2007 and I have still not seen a vehicle on the road
I would rather see: Elon Musk’s ex-Chief Engineer creates a new car - - and he says it Can’t beat Tesla..
I'm guessing Lucid motors I watch a YouTube deal on lucid it seems to be well built
It’s like being Jeff Koons assistant, but your not Jeff Koons.
Stop posting this over and over again, no one cares
He could have done it, but the network effect is going to be tough to overcome.
It's never about beating the product, but does he have it in him to beat the man named elonmusk , that it what makes the difference.. better products never beat anybody, it's the tenacity to build / create that beats everyone.. and be at it every day of the week till you die.
As long as it's more affordable, it's welcomed. This also proves elon is not Tony Stark. 😂 However, Elon is good with money though.
Look at Elon Musk's face LMAOO 😂
'He says'
404955 🤔
That must be the 15th time in the last 5 days you post this article . We know you're shitty paid journalism, don't worry!
Tesla only. We ride for Elon and his memes.
$cocp next for huge gains!!! Don’t miss out
Imagine thinking creating $169,000 'green' car is something to be proud of.
Elon Musk is well on his way to being portrayed by davidwalliams in dark, romcom
Yes, but Elon sells you as well an illusion and nicely packed fairytale 🤓
His chief engineer is nothing but a thot
elonmusk is the brand.
Imitation is the ultimate form of flattery.
Wondering What Will Elon's Reaction Be?
I believe in doge 3 DogecoinToTheMoon
You can create a new car like Tesla but you cannot be Elon Musk.
E choke 😂
He’s hardly going to say it’s not as good
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